A Message from the President of Upper Deck

A heartfelt thank you to our loyal collectors, long-standing partners and valued associates for your ongoing commitment, support and friendship over the past 3 decades.

While many things have changed since we opened our doors in 1989, our vision has remained the same; to deliver the most innovative, high quality and authentic products in the collectibles industry.

Over the last 30 years, Upper Deck has introduced almost every significant innovation in our hobby, and we remain dedicated to creating the most premium products for our fans and collectors around the world. And while we enjoy reflecting on our past successes, we realize that there is still so much more that can be done.

We look forward to sharing many new and exciting innovations with you.

In sincere appreciation,

Jason Masherah
President
The Upper Deck Company

Diamond Relic Promotion

To commemorate our 30th anniversary and to show appreciation to all of our customers for playing an important part in our history, we created the 30th anniversary diamond relic overlay promotion and the 30th anniversary diamond 1 of 1 variation draft promotion. Here are the details:

30th Anniversary Diamond Relic Overlay Promotion:

Integrating a unique 30th anniversary diamond relic card design, we created a 30-card checklist, each numbered to 30 and each containing between 1-3 diamonds. The 30 subjects will be strategically placed in sports and entertainment trading card products throughout the 2019 calendar year. The promotion kicks off with the Connor McDavid 30th anniversary diamond relic card placed in 18.19 Trilogy Hockey. Who are the other 29 subjects? Look for the 30th Anniversary logo to know what other trading card products contain the 30th Anniversary Diamond Relic cards.

30th Anniversary Diamond 1 of 1 Variation Draft Promotion:

We created a 30th anniversary diamond relic 1-of-1 variation card for each of the 30 cards included in the Diamond Relic Overlay promotion. The 1-of-1 variation cards will be distributed via a live draft during the Fall Expo is Toronto this year. Look for Official Winner redemption cards placed in the same products which feature the 30th Anniversary diamond relic cards to earn a spot in the draft and win one of these special cards.

Please redeem the Official Winner card by visiting our website at www.upperdeck.com, clicking on My Upper Deck, click on My Redemptions and following the easy step-by-step instructions! Alternatively, you may also call (800) 873-7332, and make your reservation via telephone through a company representative.

Upper Deck Redemption Page

For information on the 30th Anniversary Diamond 1 of 1 Variation Draft Promotion rules and exclusions click here.

Upper Deck 30th Anniversary Historical Timeline