Upper Deck Signs Multi-Year Deal to Become the Exclusive Trading Card Partner of the Canadian Football League and CFL Players' Association

Upper Deck prepares its first premium CFL trading card set, which will be printed in Canada and available in stores on September 24

CARLSBAD, Ca. (September 16, 2014) – Upper Deck has agreed to an exclusive, multi-year agreement with the Canadian Football League (CFL) and the Canadian Football League Players’ Association (CFLPA) to become the CFL’s first official trading card partner.

Already Canada’s leader in hockey trading cards through its exclusive agreement with the National Hockey League (NHL) and NHL Players Association (NHLPA), Upper Deck intends to deliver the same high quality craftsmanship, innovation and authenticity to CFL fans and collectors across Canada, starting with the first-ever 180-card CFL base set.

“Upper Deck’s position as the leader in sports cards and collectibles in Canada will undoubtedly be bolstered by the unveiling of our new CFL line of trading cards,” said Jason Masherah, president of Upper Deck. “We are thrilled to announce this new partnership with the CFL and the CFL Players’ Association, and we hope that the league’s passionate fans will enjoy our inaugural product this fall.”

The first premium line of Upper Deck CFL cards will be printed in Canada and is scheduled to arrive in stores across Canada on September 24. The first Upper Deck CFL Football product will contain six cards per pack and 24 packs per box. On average, each box will contain 2 UD Game Jersey cards, featuring a swatch of a player’s game-worn jersey, as well as 6 Star Rookies cards, 24 Defense/Special Teams SP cards, and 8 O-Pee-Chee Retro cards.

Other highlighted cards in the first-ever CFL set include Game Jersey Patch parallels (numbered to 15), SP1 and SP2 autographed chase cards featuring retired CFL legends like Doug Flutie and Warren Moon, autographed CFL Signatures cards and Grey Cup Moments cards.

The CFL’s first-ever official trading card set is bound to become a collector’s prize for years to come.

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards.

Find more information at, or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports), and YouTube (udvids).

About the Canadian Football League

This is today's CFL: star athletes playing a great game in modern venues. It's the home of the 102nd Grey Cup this November in Vancouver. It is where the Ottawa REDBLACKS will debut in 2014, playing in the modern TD Place, just as the Hamilton Tiger-Cats move into beautiful, new Tim Hortons Field. This is our league: proudly Canadian and steeped in tradition, but built for the future.

Add the entire 2014 #CFL schedule to your mobile calendar by Tweeting #schedule to @CFL and never miss a play! @CFL_PR, @CFL,

About C.F.L.P.A.

Canadian Football League Players’ Association –Establishing fair and reasonable working conditions for ALLCFL Players since 1965. For more information on the CFLPA, visit connect with us on Twitter(@CFLPA), and Facebook at


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