SUMMER BLOCKBUSTER SEASON STARTS AS UPPER DECK RELEASES IRON MAN 3™ MOVIE TRADING CARDS

FANS OF MARVEL’S IRON MAN FRANCHISE CAN GET A SNEAK PEEK OF THE NEW MOVIE WITH UPPER DECK’S TRADING CARD RELEASE

Carlsbad, CA (April 24, 2013) – The first major blockbuster of the summer is upon us with Marvel’s Iron Man 3 opening on May 3. Fans can start preparing for the much anticipated release by collecting cards and stickers from Iron Man 3 starting today! The 60-card base set chronicles the exciting events of Tony Stark after the events in last summer’s blockbuster film Marvel’s The Avengers’.

Upper Deck continues its product line with Marvel Entertainment, LLC, to produce new Marvel movie and character-based trading cards and games. This release will be chock full of all the elements that fans have come to love from Upper Deck movie products including actor autographs, movie-worn memorabilia cards, 1-of-1 artist sketch cards and printing plates, and for the first time, stickers!

“The entire Upper Deck staff has already purchased Iron Man 3 movie tickets, and love the opportunity to preview the movie through this trading card release,” said Jason Brenner, Upper Deck Marvel brand manager. “To be able to tell the Iron Man 3 story through trading cards is something unique that I know fans are going to love.”

The Iron Man 3 trading card set features exclusive images from Iron Man 3, which premieres on May 3. Featured in the set are autographed insert cards from some of the film’s compelling stars including Rebecca Hall (Maya Hansen) and Jon Favreau (Happy Hogan). In addition to autographs, swatches of movie-worn and production costumes from Iron Man 3 will be utilized on rare memorabilia cards, which will fall at a rate of two per hobby box. Premium 1-of-1 “Artist Sketch” cards have also been inserted at random, and showcase original moments inspired by the Iron Man movie and comic book franchises.

Some other highly anticipated elements of the set include the Hall-of-Armor series that showcases the many suits of Iron Man from the movies. Also look for 1-of-1 printing plate cards of the 60 card base set and insert sets. Hard-core Iron Man fans will definitely want to collect the foil parallel set! Retail fat packs include exclusive stickers containing images and logos from the movie. Collectors can find two stickers from the full 50 sticker set per pack.

Upper Deck’s Iron Man 3 Trading Cards boasts seven cards per pack, 24 packs per box, and are just arriving on store shelves!

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.