UPPER DECK CELEBRATES PHF’S ALL-STAR SHOWCASE WITH THE LAUNCH OF THE FIRST PHF LICENSED TRADING CARDS

NEW PRODUCTS WILL RELEASE EXCLUSIVELY ON UPPERDECKEPACK.COM

CARLSBAD, CA (January 28, 2022) – Upper Deck, the premier global sports and entertainment trading card, memorabilia, and collectibles company, announced today the launch of two trading card sets in connection with the 2022 PHF All-Star Showcase taking place this weekend in Buffalo. Both PHF All-Star Showcase trading card sets will be available exclusively on UpperDeckEpack.com.

The first set features 2022 PHF All-Star Team captains Allie Thunstrom, Jillian Dempsey, and Shiann Darkangelo, and will only be available for one week. Collectors can purchase these one-card Captains packs with the potential of uncovering a gold parallel bonus card – falling at a ratio of one per every ten packs, on average.

PHF All-Star Showcase Captains cards are available for purchase starting today until February 4, 2022 at 8:59am PST at UpperDeckEpack.com. Cards will become physical and shippable from e-Pack approximately 8-12 weeks after release. Upper Deck e-Pack® is a patent-pending online platform that allows collectors to buy, open, collect and trade digital and physical collectibles with fans around the world.

“With the positive response to our exclusive PHF agreement, it was imperative that we introduce the first set of PHF trading cards as soon as possible by focusing on a major event like the All-Star Showcase,” said Upper Deck’s Sports Brand Manager, Paul Zickler. “The PHF is committed to advancing the game of women’s hockey and inspire the next generation of athletes, and we are excited to be a part of it.”

Starting February 4, 2022, the second available set will include Game Dated Moments cards, which will feature key moments from the All-Star Showcase game. Collectors will have the opportunity to open these cards exclusively on UpperDeckEpack.com until February 11, 2022 at 8:59am PST, with the chance to receive a bonus gold parallel card in select packs – also falling at a ratio of one per every ten packs, on average.

A special PHF All-Star Showcase MVP Achievement card will also be made available and can only be earned by collecting the entire Base Set including the Captains and Game Dated Moments cards. Those who collect the entire Gold Parallel Captains and Game Dated Moments sets will receive a Gold Parallel MVP achievement card.

Collectors can visit https://www.UpperDeckEpack.com to learn more and sign up for news and announcements, including future product releases.

About Upper Deck

Upper Deck, headquartered in Carlsbad, California, is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Wayne Gretzky, Connor McDavid, Alexis Lafrenière, Shane Wright, Quinton Byfield, Tiger Woods, LeBron James and Anthony Davis.

Find more information at www.upperdeckstore.com, www.UpperDeckBlog.com or follow us on Facebook (UDAuthenticated), Instagram (UpperDeckEnt and UpperDeckSports), Twitter (@UpperDeckSports), and YouTube (UDvids).

About the Premier Hockey Federation (PHF)

The PHF is the home of professional women’s hockey in North America. Established in 2015 as the National Women’s Hockey League, the NWHL rebranded to become the PHF in 2021 and maintains the mission to provide strong role models and fuel the continued growth of the sport. The league is made up of the Boston Pride, Buffalo Beauts, Connecticut Whale, Metropolitan Riveters, Minnesota Whitecaps, and the Toronto Six who all compete annually for the Isobel Cup. For more information, visit premierhockeyfederation.com.