Upper Deck Launches 2010-11 Ultimate Collection Hockey. Grab the Ultimate Hit: Signed 1-of-1 NHL Shield Patch Cards!

One rookie card, autograph card and memorabilia card in every pack, on average

Carlsbad, CA (July 21, 2011)– The Upper Deck Company is pleased to announce the release of its latest outstanding trading card set: 2010-11 Ultimate Collection Hockey! Blending an impressive mix of rookie content and high-end hits featuring the NHL’s best players, Ultimate Collection Hockey is ready to get collectors pumped up for even more intense on-ice action on the near horizon.

"Ultimate Collection Hockey remains one of our most sought-after releases every year,” said Josh Zusman, Upper Deck’s Hockey brand manager. “And this year’s ‘ultimate formula’ of getting one autograph card, one rookie card and one memorabilia cards in every pack spells great success for novice and seasoned hockey card collectors alike."

The 100-card base-level set boasts an outstanding lineup of talented rookies such as Taylor Hall, Tyler Seguin, Jordan Eberle and NHL Rookie of the Year Jeff Skinner, along with proven veterans like Sidney Crosby, Dany Heatley and Steven Stamkos. Retired NHL legends are also part of the mix, with names like Wayne Gretzky, Gordie Howe, Bobby Orr, Tony Esposito and Bobby Hull joining the party!

The ultimate hit inside this blockbuster release is no doubt the autographed 1-of-1 “NHL Shield Patch” cards. The rookie lineup features 42 up-and-coming standouts, including the aforementioned quartet of talented youngsters and P.K. Subban, Brayden Schenn, Mattias Tedenby and Derek Stepan. The “Ultimate Signature Logos” patch cards, also numbered 1-of-1, spotlight fan favorites like Alex Ovechkin, Joe Thornton, Jonathan Toews, Ryan Miller, Carey Price, Stamkos and Crosby, along with legends like Mark Messier, Mario Lemieux and Gretzky.

The star-studded lineup of autograph cards found inside Ultimate Collection Hockey is second to none. The “Ultimate Rookies SP” assortment, with each card numbered to 99, showcases eight superstars in the making. Additional rookie autos can be found in “Ultimate Rookies (numbered to 299), “Ultimate Rookies Patch Variations” (numbered to 35, with short-prints numbered to just 25).

The multitude of memorabilia cards found inside the product seemingly knows no bounds. The “Ultimate Jerseys” collection, with each card numbered to 100, bats leadoff with players like Ovechkin, Heatley, Toews, Thornton and Miller featured along with greats like Howe, Gretzky and Patrick Roy. Additional memorabilia card inserts include: “Ultimate Duos Jerseys” (numbered to 50); “Ultimate Trios Jerseys” (numbered to 25); “Ultimate Duos Patches” (numbered to 25); and “Ultimate Trio Patches (numbered to 10). Additional oversized swatch memorabilia cards include: “”Ultimate Debut Threads Jerseys” (numbered to 200); “Ultimate Debut Threads Patches” (numbered to 35); “Signed Ultimate Debut Threads Jerseys” (numbered to 50); and “Signed Ultimate Debut Threads Patches (numbered to 25).

Upper Deck’s 2010-11 Ultimate Collection Hockey set boasts four cards per pack and is currently available on store shelves.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.