UPPER DECK INTRODUCES A NEW LINE OF BLIZZARD ENTERTAINMENT TRADING CARDS. A SET THAT CELEBRATES OVER 30 YEARS OF BLIZZARD ENTERTAINMENT’S VIDEO GAME CHARACTERS.

CARLSBAD, CA (March 23, 2022) – Upper Deck and Blizzard Entertainment bring fans of trading cards and video games together. Fans of World of Warcraft®, Diablo®, StarCraft®, Heroes of the Storm®, Hearthstone® and Overwatch® now have the chance to collect their favorite characters and celebrate over 30 years of Blizzard Entertainment.

The launch of the Blizzard 30th Anniversary Trading Cards arrives at UpperDeckEpack.com today. Fans will be able to purchase 24-card digital packs for just $9.99. This card set features a comprehensive cast of characters from Blizzard’s games.

This new release in gaming-based collectibles will include a 21-card Base Set and will also feature a 50-card Blizzard Vault insert celebrating original concept art from Blizzard Entertainment games. Collectors will get the chance to pull Base Set Variant Cards and Blizzard Vault cards in each pack. The Vault cards will feature original concept art of iconic Blizzard characters. Additionally, there will also be a chance to get rare inserts, which include Autographed Classic Logos numbered to 25.

“We’re really excited to cap off the 30th Anniversary of Blizzard with this limited-edition card set.” Stated Paul Bradford, the Associate Brand Manager from Upper Deck, “This product has been an incredible opportunity to work with some of the most beloved game titles of all time and create incredible new collectibles, like new original artwork and signatures from the amazing Samwise Didier!”

Achievements on e-Pack will give collectors the opportunity to redeem unique cards. Collectors who get 3 copies of an individual base set card can trade them in for Gold Parallel Cards. Collectors who get 6 copies of the Blizzard Vault Cards will be able to combine those for a Silver Parallel Card. Collectors can choose to have a physical copy of the Silver Parallel cards sent directly to their home.

Collectors will also be able to acquire a Blizzard e-Pack Avatar if they collect and redeem a complete set of base card variants. The first 100 collectors to complete the Gold Parallel set can then choose to redeem a special Autographed Achievement card featuring Samwise Didier and the Lost Vikings.

The Upper Deck Company and Blizzard Entertainment invite fans to celebrate Blizzard’s 30th Anniversary with Upper Deck’s newest limited-edition trading card set. Launching today, and available only on e-Pack.

About Upper Deck

The Upper Deck Company, headquartered in Carlsbad, California, is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity, and innovation. Upper Deck is dedicated to creating premium products that turn memorable moments into collectibles. Learn more information at www.upperdeckstore.com, www.UpperDeckBlog.com. Follow Upper Deck Entertainment on Facebook (UDAuthenticated), Instagram (UpperDeckEnt, and Twitter (@UpperDeckEnt).

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®, Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo® franchises, and the multi-franchise Heroes of the Storm®, Blizzard Entertainment, Inc. (https://www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes twenty-two #1 games* and multiple Game of the Year awards. The company's online gaming service, Blizzard Battle.net®, is one of the largest online-gaming services in the world, with millions of active players.

* Sales and/or downloads, based on internal company records and reports from key distribution partners.