Upper Deck’s Appearance at the San Diego Comic Con will be Legendary!

Trading card & gaming company preparing a variety of show specials, exclusives and giveaways which will be thrilling for attendees!

Hello Kitty Comic Con

CARLSBAD, Ca. (July 24, 2014) – San Diego is buzzing with activity this week with the annual Comic Con show set to take place starting this week. Upper Deck is poised to make a big impression with attendees during the week at the company’s corporate booth (#307 in Lobby A) with a variety of promotions exclusive for the convention.

As Upper Deck prepares to celebrate Hello Kitty’s 40th Anniversary with a new line of trading card products, the company will make four different promotional bags available to attendees for $10 each or $40 for all four. Each bag includes an exclusive San Diego Comic Con Hello Kitty promotional card and figure celebrating the pop icon through the decades – 1970’s, 1980’s, 1990’s and 2000’s – along with an Upper Deck Hello Kitty figure pack! Fans who purchase all four bags will also get a San Diego Comic Con exclusive black sparkle figure as a gift with purchase! Bags are limited to just 250 per day and will sell out! Additionally there will be a variety of Upper Deck Hello Kitty products for sale at show specials and free Hello Kitty temporary tattoos distributed to all fans. Even Hello Kitty herself will be making an appearance at the Upper Deck booth for photo opportunities with fans on Thursday from 11:00 a.m. – 12:00 p.m., Friday from 10:00 a.m. – 11:00 a.m. and again on Saturday and Sunday from 1:00 p.m. – 2:00 p.m.

The core comic fans however will love to check out the latest from Upper Deck on the gaming side of the business with the company’s popular Legendary™ deck building game available for purchase and to just check out. Key staff involved in the game development will be on-hand to discuss and share details on upcoming expansions of the game.

One of the most exciting opportunities for comic fans however will come on Friday and Saturday when renowned artist Joe Jusko will be appearing LIVE at the Upper Deck booth to sign free oversized cards featuring his artwork for a future product release. Joe Jusko will appear Friday from 10:00 a.m. – 12:00 p.m., Saturday from 2:00 p.m. – 4:00 p.m and Sunday at 10:00 a.m. – 12:00 p.m. and again at 2:00 p.m. – 4:00 p.m. Additionally, artist Neal Adams will be signing some of his Upper Deck artwork at his booth in “Artist Alley,” so we encourage fans to drop in to check that out as well!

“San Diego Comic Con is an important show for Upper Deck to debut new products, share exciting announcements and most importantly, to engage and say thank you to fans who have contributed to Upper Deck's success over the last 25 years,” said Jason Masherah, president of Upper Deck.

The 2014 San Diego Comic Con runs at the San Diego Convention Center from Wednesday, July 23 through Sunday, July 27. Don’t miss it!

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards.

Find more information at, or follow us on Facebook (UpperDeck), Twitter (@UpperDeckSports), and YouTube (udvids).

About Sanrio

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrates her 40th Anniversary this year. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and


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