Upper Deck Announces Exclusive License for University of Notre Dame Trading Cards

Multi-year agreement allows Upper Deck to be the exclusive provider of Notre Dame sports trading cards

CARLSBAD, Ca. (November 21, 2014) –The University of Notre Dame and the Upper Deck Company today announced a multi-year agreement naming Upper Deck as the exclusive provider of trading cards for Notre Dame’s wide array of athletics programs.

Upper Deck released the first comprehensive set of Notre Dame football cards in 2013, which featured renowned players and coaches dating all the way back to the 1920’s and included individual player cards, themed inserts, memorable moments, autograph cards and mini replica pennants.

Now, Upper Deck plans to expand their Notre Dame portfolio by creating a multi-sport trading card set, offering a new line of Notre Dame signed memorabilia and producing a limited edition Notre Dame Master Collection. More details on these and other products will be announced early next year.

“The University of Notre Dame boasts an impressive list of athletes as alumni and has one of the most passionate fan bases in college sports” said Jason Masherah, President of Upper Deck. “Over the last 5 years we have built a strong partnership with Notre Dame, and we continue to be dedicated to producing the most creative and innovative collectibles for Notre Dame fans to enjoy .”

With the incredible sports talent that has come out of Notre Dame, including the likes of Joe Montana, Tim Brown, Jerome Bettis, Brady Quinn, Paul Hornung, Joe Theismann, Lou Holtz and Coach Brian Kelly, Upper Deck has no shortage of content to pull from, not to mention the long list of celebrities that attended the school as well.

The new deal goes into effect Spring 2015.

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards.

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About Notre Dame

Founded in 1842 by a priest of the Congregation of Holy Cross, Notre Dame is an independent, national Catholic research university located adjacent to the city of South Bend, Indiana. The Graduate School, established in 1918, encompasses 48 master’s and 26 doctoral degree programs in and among 30 University departments and institutes.