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· Creates and develops Marketing/OP programs designed to promote UD products and develops our customer base.
· Writes and updates Operations Documents which detail business agreements and event operations for each program.
· Communicate with Premier Tournament Organizers (PTOs) on a weekly basis, keeping them informed about various programs as well as collecting Marketing data from them.
· Assigns events to PTOs based on their historical attendance, customer base in their region, and planned growth.
· Ensures PTOs are scheduling these events and providing information by deadlines so they can be advertised an appropriate amount of time.
· Verifies that each event is uploaded via MANTIS after it is completed and PTOs have submitted all required documentation.
· Works with PTOs to select and develop key staff for large OP events including head judges and scorekeepers.
· Travels to Premier Events such as Faires and Shonen Jump Championships to act as the UD manager for the event and for training and development of the PTOs and judge staff.
· Writes creative briefs for prizes and promotional items to support Premier Event programs such as play mats, deck tins, and t-shirts. Writes advertising briefs for various brands..
· Schedules purchase requests so that prizes and other items are available in time to support events while meeting budget requirements.
· Works closely with the Marketing team to schedule and disseminate information to the public about Marketing/Organized Play Programs.
· Act as a communication liaison between the customer/player base and UD.
· Prepare monthly Organized Play reports for various brands to be distributed to internal teams.
· Organizes production of event kits that are shipped to PTOs and Hobby Stores to be used to Organized Play programs.
· Work closely with a cross-functional marketing team including product marketing, advertising direct marketing, and corporate communications to ensure that a consistent message is being delivered.
· Able to translate objectives of marketing campaigns into an event that will benefit the appropriate audience.
· Develops and maintains content for the Organized Play portion of Upper Deck’s web pages.
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