To drive foot traffic and encourage product sales, McDonald’s Canada restaurants offered foil wrapped three-card packs for $0.99 with the purchase of a qualifying food product. The 50-card set produced by Upper Deck Premiums, featured NHL hockey greats. Redemption cards for autograph and game-used equipment were randomly inserted into packs. The program was an instant success with more than 5,000,000 card packs selling out across Canada in a matter of weeks.
Click here if you’d like information on customized product like this…
|