Client Objectives:
Activate Holiday Inn's MLB Sponsorship
Activate Cal Ripken, Jr. Spokesperson Partnership
Increase Considered and Incremental Stays
Acquire and Activate Priority Club Memberships
Program Description:
To activate their Major League Baseball sponsorship, and Cal Ripken, Jr. spokesperson partnership, Holiday Inn commissioned Upper Deck Premiums to create branded trading card packs that will be given away to Holiday Inn Priority Club Rewards Members upon check-in between May 31 – July 30, 2007. Card packs include four total cards -- three players randomly inserted from a 60-player checklist and one Holiday Inn Business Guy card randomly inserted from a five-card design set. Holiday Inn Business Guy cards also include winning sweepstakes codes which may be redeemed for Upper Deck Authenticated memorabilia. Additional card packs are given out at Holiday Inn conference meetings and in-stadium giveaway nights.
Program Reach:
International program rolling out more than 2,000,000 card packs to over 900 Holiday Inn locations across the United States and Canada
Results:
Results of this promotional program are confidential per the request of the client.
Customer Comments:
This was my first time working with Upper Deck and the service I received was exceptional. My contact at Upper Deck Premiums was extremely detailed and took the time to walk through all of the materials with me. If I had any quesitons, the Upper Deck Premiums staff was always there to answer and provide feedback. I was very happy with how this project was executed.
Alainna Schiano
Senior Account Manager
OgilvyAction
Upper Deck Premiums has a range of proven program solutions we'll customize to your objectives and your market. Call Ian Jones today at (408) 715-7065 or email ian_jones@upperdecknv.com for details. |