Upper Deck’s Fourth-Annual “My MVP” Contest Kicks Off Search for Most Enthusiastic NHL Fan

– “My MVP” Nominations open February 6th, 2024
– One “Ultimate MVP” winner will receive an official Upper Deck trading card and two 2023-24 Stanley Cup Playoffs tickets

CARLSBAD, CA (February 6, 2024) – Upper Deck, the worldwide leader in entertainment and sports collectibles, today announced the launch of its fourth-annual “My MVP” contest to scout the loudest and proudest fans among the National Hockey League (NHL) and celebrate their love for the game.

“This contest is all about celebrating the unwavering passion that NHL fans bring to collecting moments and memories,” said Paul Nguyen, Senior Manager of Upper Deck. "This contest is a tribute to the dedicated fans who continuously showcase their enthusiasm on a level that surpasses the average supporter and makes them the MVPs of NHL fandom."

Contestants will be asked to demonstrate how they positively influence the fanbase and community of their favorite NHL teams. These nominees will compete against one another in an online vote. The “Team MVP,” or first-place winners from each NHL team, will move on to the final round of voting. The final stage will crown the “Ultimate MVP” who receives the most votes.

In years past, “My MVP” voting took place through social media, however for this year’s contest, Upper Deck has shifted the voting portal to host its own “My MVP” website to centralize the voting process and focus on the nominees. Fans who are 18 years and the age of majority residing in permitted territories within the USA and Canada can nominate themselves by logging onto Upper Deck’s nomination page, submitting contact information, and sharing why they deserve to be the “Ultimate MVP”.

The “Ultimate MVP” winner will receive a prize package that includes two 2023-24 Stanley Cup Playoffs tickets, $500 USD travel voucher, one-night accommodation, and an official trading card that will be found in 2024-25 Upper Deck product.

The “My MVP” 2024 nomination and announcement timeline is as follows:

• February 6 – 23: MVP Entry Period
• February 28 – March 11: Team MVP Voting (Round 1)
• March 13, 2024: Announce Team MVPs
• March 19 – April 1: Ultimate MVP Voting (Round 2)
• April 3, 2024: Announce Ultimate MVP

Certain exclusions apply. Please see the 2023-24 NHL® “My MVP” Program Contest Official Rules to learn more.

About Upper Deck

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment's most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

Find more information at www.upperdeck.com, www.UpperDeckBlog.com or follow us on Facebook (UpperDeck), Instagram (UpperDeckSports), and X (@UpperDeckSports), and YouTube (UDvids).

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